Social enterprises resilience during a pandemic: Prioritizing social or financial factors?

Putri Mega Desiana, Ruslan Prijadi, Permata Wulandari, and Kanji Tanimoto

DOI 10.14707/ajbr.250207

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Investigating omni-channel satisfaction through the lens of channel integration: A serial mediation model

Garima Chandna and Savita Ubba

DOI 10.14707/ajbr.250208

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Exploring bandwagon and conspicuous consumption in indonesian domestic tourism: A millennial perspective through SOBC

Alfina, Ida Ayu Kartika Maharani, and Ida Bagus Made Wisnu Parta

DOI 10.14707/ajbr.250209

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How to promote the usage of short video apps for shopping? The perspective of social affordances

Mengying Yu, Jiatong Li, and Byeong-Joon Moon

DOI 10.14707/ajbr.250210

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Future-proofing Malaysian graduates: Industry insights on micro-credentials and AI

Jor Ji Yeoh, Ahmad Zabidi Abdul Razak, Ainuddin Wahid Abdul Wahab, April Kim Lalisan, and Rashid Ating

DOI 10.14707/ajbr.250211

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Aspirational luxury consumption among young bottom-of-pyramid consumers

Lijia Xu and Zhihao Liu

DOI 10.14707/ajbr.250212

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Can internet celebrities’ short videos shape the image of rural tourism destinations? Empirical insights from China

Xiao Fan, Bo Wang, Brian Kee Mun Wong, and Mosha Qi

DOI 10.14707/ajbr.250213

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