Determinants of digital marketing adoption among startups in developing countries: Evidence from Vietnam

Khai Huynh Van, Chien Truong Dinh, Nguyen Van Phuong and Luong Luu Dang

DOI 10.14707/ajbr.260229

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Mapping the future of travel: Investigating the impact of customer satisfaction on online travel agency purchase intention using extended TAM and TPB

Putu Arie Gde Yudhistira and Magsyanda Meliana

DOI 10.14707/ajbr.260230

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Logistics service quality on customer satisfaction and repurchase intention: Evidence from Thai SMEs

Tanyanart Yanpiboon and Kusuma Soythong

DOI 10.14707/ajbr.260231

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Navigating the hybrid workplace: The role of benevolent leaders and its impact on empowering employees psychologically

Tan Jue Xin and Chong Chin Wei

DOI 10.14707/ajbr.260232

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Community-anchored Pentahelix: Regional digital startup ecosystems

Sausan Putri Pratiwi, Noermijati, Rofiaty and Sudjatno

DOI 10.14707/ajbr.260233

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Bibliometric analysis of income inequality in ASEAN countries

Hui Wei You, Bee Wah Yap and Hajah Mahuran Saro Dato’ Haji Sariki

DOI 10.14707/ajbr.260234

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Bridging the green divide: The role of AI-driven personalization in ethical consumer behavior

Venkataramana Karri, Gopal Krishna Sanapala, Jalaja Enamala, K. R. Chandrakala and Venkata Naga Siva Kumar Challa

DOI 10.14707/ajbr.260235

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Employees who walk the brand talk: Linking brand-centered HRM to organizational citizenship behavior

Warda Faisal Khan, Mumtaz Ali Memon, Hira Jehanzeb, Alda Chairani, Berik Sabdenaliyev and Darkhan Orynbassarov

DOI 10.14707/ajbr.260236

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