Social enterprises resilience during a pandemic: Prioritizing social or financial factors? Putri Mega Desiana, Ruslan Prijadi, Permata Wulandari, and Kanji Tanimoto DOI 10.14707/ajbr.250207 Abstract and details Full text (PDF)
Investigating omni-channel satisfaction through the lens of channel integration: A serial mediation model Garima Chandna and Savita Ubba DOI 10.14707/ajbr.250208 Abstract and details Full text (PDF)
Exploring bandwagon and conspicuous consumption in indonesian domestic tourism: A millennial perspective through SOBC Alfina, Ida Ayu Kartika Maharani, and Ida Bagus Made Wisnu Parta DOI 10.14707/ajbr.250209 Abstract and details Full text (PDF)
How to promote the usage of short video apps for shopping? The perspective of social affordances Mengying Yu, Jiatong Li, and Byeong-Joon Moon DOI 10.14707/ajbr.250210 Abstract and details Full text (PDF)
Future-proofing Malaysian graduates: Industry insights on micro-credentials and AI Jor Ji Yeoh, Ahmad Zabidi Abdul Razak, Ainuddin Wahid Abdul Wahab, April Kim Lalisan, and Rashid Ating DOI 10.14707/ajbr.250211 Abstract and details Full text (PDF)
Aspirational luxury consumption among young bottom-of-pyramid consumers Lijia Xu and Zhihao Liu DOI 10.14707/ajbr.250212 Abstract and details Full text (PDF)
Can internet celebrities’ short videos shape the image of rural tourism destinations? Empirical insights from China Xiao Fan, Bo Wang, Brian Kee Mun Wong, and Mosha Qi DOI 10.14707/ajbr.250213 Abstract and details Full text (PDF)
