Is online shopping a trick or treat? Understanding the perceptions of generation Z towards purchasing through tourism e-commerce platforms

Chee-Hua Chin, Winnie Poh-Ming Wong, Tat-Huei Cham and Risidaxshinni Kumarusamy

DOI 10.14707/ajbr.240170

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Tourists’ environmental behavior and intention to stay at green hotels in the social media context

Le Van Huy, Hoang Long Phan, Quyen Phu Thi Phan, Tan Nhat Pham, and Nguyen Huu Thai Thinh

DOI 10.14707/ajbr.240171

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Inclusive tourism: A driving force for collaborative governance in advancing sustainable village tourism

I Putu Mertha Astawa, I Made Wardana, I Putu Gde Sukaatmadja, and Tjok.Gde Raka Sukawati

DOI 10.14707/ajbr.240172

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Causal model of factors influencing the fundraising in Thai sports industry: Investment ecosystem evaluation for scale-up to innovation-driven enterprises

Dittachai Chankuna

DOI 10.14707/ajbr.240173

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Uncovering green brand equity and word-of-mouth intentions in Vietnam

Truong Thi Hue

DOI 10.14707/ajbr.240174

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From runway to homepage: Synthesizing luxury brand strategies in digital scape

Diksha Agarwal, Rajeev Kumra

DOI 10.14707/ajbr.240175

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Improving organizational agility through ethical leadership, employee job satisfaction and Islamic OCB

Ardian Mustofa, Heru Kurnianto Tjahjono

DOI 10.14707/ajbr.240176

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