Is online shopping a trick or treat? Understanding the perceptions of generation Z towards purchasing through tourism e-commerce platforms Chee-Hua Chin, Winnie Poh-Ming Wong, Tat-Huei Cham and Risidaxshinni Kumarusamy DOI 10.14707/ajbr.240170 Abstract and details Full text (PDF)
Tourists’ environmental behavior and intention to stay at green hotels in the social media context Le Van Huy, Hoang Long Phan, Quyen Phu Thi Phan, Tan Nhat Pham, and Nguyen Huu Thai Thinh DOI 10.14707/ajbr.240171 Abstract and details Full text (PDF)
Inclusive tourism: A driving force for collaborative governance in advancing sustainable village tourism I Putu Mertha Astawa, I Made Wardana, I Putu Gde Sukaatmadja, and Tjok.Gde Raka Sukawati DOI 10.14707/ajbr.240172 Abstract and details Full text (PDF)
Causal model of factors influencing the fundraising in Thai sports industry: Investment ecosystem evaluation for scale-up to innovation-driven enterprises Dittachai Chankuna DOI 10.14707/ajbr.240173 Abstract and details Full text (PDF)
Uncovering green brand equity and word-of-mouth intentions in Vietnam Truong Thi Hue DOI 10.14707/ajbr.240174 Abstract and details Full text (PDF)
From runway to homepage: Synthesizing luxury brand strategies in digital scape Diksha Agarwal, Rajeev Kumra DOI 10.14707/ajbr.240175 Abstract and details Full text (PDF)
Improving organizational agility through ethical leadership, employee job satisfaction and Islamic OCB Ardian Mustofa, Heru Kurnianto Tjahjono DOI 10.14707/ajbr.240176 Abstract and details Full text (PDF)
