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AJBR Vol 16 Issue 2
To present or to be present? Rethinking the value of the academic conference
Hiram Ting, Risidaxshinni Kumarusamy, Vuong Le Hong, Lenny Yusrini, Jojo M. Villamin, Nimit Soonsan and Kim-Lim Tan
DOI 10.14707/ajbr.260222
Exploring chatbot anthropomorphism as a driver of user satisfaction and purchase intention through perceived enjoyment and responsiveness
Agung Nugroho and Imam Salehudin
DOI 10.14707/ajbr.260223
Environmental management control systems and eco-capability: Catalysts for sustainable organisation performance
Indarawati Tarmuji, Ruhanita Maelah, Mohd Rizal Palil and Amizawati Mohd Amir
DOI 10.14707/ajbr.260224
Behavioral intention of Chinese users to use DeepSeek for medical tourism
Le Li, Wei Chong Choo, Yee Choy Leong and Md Shamim Hossain
DOI 10.14707/ajbr.260225
The experience economy for creating memorable tourism experience in tourism village
Titing Kartika, Ratih Hurriyati, Disman and Lili Adi Wibowo
DOI 10.14707/ajbr.260226
Doctors' job satisfaction in resource-constrained health systems: A model development
Mumtaz Ali Memon, Zunaira Sajjad, Muhammad Zeeshan Mirza, Berik Sabdenaliyev, Rameen Arshad and Karisma Sri Rahayu
DOI 10.14707/ajbr.260227
Staying tuned: What keeps consumers engaged in live streaming commerce?
Mosha Qi, Xiao Fan, Tat-Huei Cham, Bo Wang, Ika Yanuarti Loebiantoro and Vuong Le Hong