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AJBR Vol 16 Issue 2

AJBR Vol. 16 Issue 2 2026 7 papers

Asian Journal of Business Research

AJBR Vol 16 Issue 2

7 papers · 2026 · ISSN 2463-4522

To present or to be present? Rethinking the value of the academic conference

Hiram Ting, Risidaxshinni Kumarusamy, Vuong Le Hong, Lenny Yusrini, Jojo M. Villamin, Nimit Soonsan and Kim-Lim Tan

DOI 10.14707/ajbr.260222 Abstract and details Full text (PDF)

Exploring chatbot anthropomorphism as a driver of user satisfaction and purchase intention through perceived enjoyment and responsiveness

Agung Nugroho and Imam Salehudin

DOI 10.14707/ajbr.260223 Abstract and details Full text (PDF)

Environmental management control systems and eco-capability: Catalysts for sustainable organisation performance

Indarawati Tarmuji, Ruhanita Maelah, Mohd Rizal Palil and Amizawati Mohd Amir

DOI 10.14707/ajbr.260224 Abstract and details Full text (PDF)

Behavioral intention of Chinese users to use DeepSeek for medical tourism

Le Li, Wei Chong Choo, Yee Choy Leong and Md Shamim Hossain

DOI 10.14707/ajbr.260225 Abstract and details Full text (PDF)

The experience economy for creating memorable tourism experience in tourism village

Titing Kartika, Ratih Hurriyati, Disman and Lili Adi Wibowo

DOI 10.14707/ajbr.260226 Abstract and details Full text (PDF)

Doctors' job satisfaction in resource-constrained health systems: A model development

Mumtaz Ali Memon, Zunaira Sajjad, Muhammad Zeeshan Mirza, Berik Sabdenaliyev, Rameen Arshad and Karisma Sri Rahayu

DOI 10.14707/ajbr.260227 Abstract and details Full text (PDF)

Staying tuned: What keeps consumers engaged in live streaming commerce?

Mosha Qi, Xiao Fan, Tat-Huei Cham, Bo Wang, Ika Yanuarti Loebiantoro and Vuong Le Hong

DOI 10.14707/ajbr.260228 Abstract and details Full text (PDF)