Willingness to use driverless cars: Young consumers’ perspective

Yeng Wai Lau, Xin-Jean Lim, and Siew Imm Ng

DOI 10.14707/ajbr.250198

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Evangelistic behaviour as a second order construct: How do the determinants of customer brand identification lead to brand evangelism?

Ali Taimur Baig, Namra Nadeem, and Sehar Sohail

DOI 10.14707/ajbr.250199

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Evaluating parents’ satisfaction and behavioural intentions towards community-based rehabilitation service

Nur Balqis Shufian, Boo Ho Voon, Johari Abdullah, Ellen Chung and Ai Kiat Teo

DOI 10.14707/ajbr.250200

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Factors influencing Gen Z’s intention to use VR in tourism based on TPE perspectives

Lisana Lisana, Hendra Dinata, and Mikhael Ming Khosasih

DOI 10.14707/ajbr.250201

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The interaction between business Guanxi connections and environmental dynamism in determining Chinese firms’ competitive advantage abroad

Xiaoling Yao, and Peerayuth Charoensukmongkol

DOI 10.14707/ajbr.250202

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Culture speaks volumes: How cultural products shape perceptions and consumer behavior

Yaser Al-Dhabyani, and Erdal Arslan

DOI 10.14707/ajbr.250203

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Understanding how a rural Islamic enclave feels about supporting tourism development for their community

Nitipong Tonnam, Chidchanok Anantamongkolkul, and Kenneth Butcher

DOI 10.14707/ajbr.250204

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Is Artificial intelligence (AI) the game-changer for business? Exploring current insights, opportunities, and potential research agenda

Tat-Huei Cham, Sharipov Kongratbay Avezimbetovich, Andrey Andoko, Brian Kee Mun Wong, Evan Lau, Widya Paramita, Liu Yide, Hiram Ting, and Kim-Lim Tan

DOI 10.14707/ajbr.250206

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