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AJBR Vol 15 Issue 2
Demographics in the relationships between consumer ethnocentrism and attitudes toward local and foreign products
Dwi Kartikasari, Inggrid Wahyuni Sinaga, Mega Mayasari, Alfonsa Dian Sumarna, Andi Erna Mulyana, Adhitomo Wirawan
DOI 10.14707/ajbr.250192
Job satisfaction, work performance, and loyalty of employees in travel agencies
Thu Huyen Nguyen, Long Hong Pham, Huong Quynh Thi Nguyen
DOI 10.14707/ajbr.250193
Causal factors relationship of tourism experience influencing customer loyalty via the perceived service value, attraction image and overall service quality satisfaction for the museum tourist attractions: Evidence in Thailand
Aunkrisa Sangchumnong
DOI 10.14707/ajbr.250194
Unveiling women’s leadership traits in Southeast Asia’s hospitality and tourism sector: Perceptions of undergraduate female students
Anderson Ngelambong, Siao Fui Wong, Luh Yusni Wiarti, Rasmee Islam, Silverina A. Kibat
DOI 10.14707/ajbr.250195
Impact of global value chain on China’s automobile industry upgrading: The mediating effect of technology investment and moderating effect of foreign direct investment
Tingting Sun, Muhammad Asraf bin Abdullah
DOI 10.14707/ajbr.250196
Impact of Snack Packaging Colour on Perceptions of Healthiness and Tastiness
Maggie S.K. Fung, Jasmine Zhang, and Kara Chan