Snowball sampling: A review and guidelines for survey research

Hiram Ting Mumtaz Ali Memon Ramayah Thurasamy and Jun-Hwa Cheah

DOI 10.14707/ajbr.250186

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Tradition or innovation approaches? The role of meme marketing on brand recall and brand engagement: The evidence in Vietnam

Le Pham Tra Mi, Cong Duc Tran, Lam Trieu Vy, Le Duong Thuy Ngan, and Tran Hue Tam

DOI 10.14707/ajbr.250187

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Why is no one buying organic food? The role of nature experience and attitude antecedents on purchase intention

Udgam Mishra and Park Thaichon

DOI 10.14707/ajbr.250188

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Cultural interpretations and influences on responsible tourism and hospitality micropreneurship in Brunei

Aaron Tham and Wei Lee (Shirley) Chin

DOI 10.14707/ajbr.250189

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Resistance to change in family SMEs: Authentic leadership during succession

Linh-Lan Huynh, and Mei-Lan Lin

DOI 10.14707/ajbr.250190

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Is it risky? The impact of personality traits and behavioural biases on investment decisions

Ika Yanuarti Loebiantoro, Tat-Huei Cham, Eaw Hooi Cheng, Nursyamilah Annuar, and Sanjar Mirzaliev

DOI 10.14707/ajbr.250191

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