Tourism Village Assistance in Purwakarta Regency (Case Study of Indonesian Wanayasa Village)

Apay Safari, Lia Afriza and Anti Riyanti

DOI 10.14707/ajbr.230147

Does Online Brand Influence Offline Word-of-mouth? Using Pop-up Stores as a Means of Surprise and Brand Experience

Kuan-Yin Lee and Prasana Kumar Samanta

DOI 10.14707/ajbr.230148

Unboxing SERVQUAL: SQuID Inside!

Tigor Tambunan

DOI 10.14707/ajbr.230149

Examining the Factors Influencing the Intention to Use Electric Bikes by Young Adults: Using Extended Theory of Planned Behavior Model

Ravishankar, K,Subramani, A. K, Akbar Jan, N and Ramkumar, C

DOI 10.14707/ajbr.230150

The Influence of Cultural Differences on Gender Issues in Tourism and Hospitality Employment: A Grounded Theory Analysis

Sanhakot Vithayaporn

DOI 10.14707/ajbr.230151

Corporate Sustainability Orientation, Sustainable Development Practices, and Firm Performance of MSMEs in Malaysia

Pei Yew Mah, Francis Chuah and Sahar E-Vahdati

DOI 10.14707/ajbr.230152

Quiet Quitting – Implications for Asian Businesses

Jenna Campton, Aaron Tham and Hiram Ting

DOI 10.14707/ajbr.230153