The experience economy for creating memorable tourism experience in tourism village

The experience economy emphasizes the importance of creating meaningful and memorable experiences for visitors beyond the delivery of products or services. In the context of tourism villages, this concept is increasingly relevant due to their cultural uniqueness and community-based activities. This study analyzes the application of the experience economy in Alamendah Tourism Village, Indonesia. Using a qualitative case study, data were collected through observations, interviews, and documentation with village managers, local guides, and domestic tourists. The findings reveal that the four realms of the experience economy, entertainment, education, esthetics, and escapism, significantly shape memorable tourism experiences in Alamendah. Entertainment based activities such as cultural performances (jaipong, karinding, calung, and wayang golek) create emotional engagement and novelty. Educational experiences, including coffee trips, strawberry farming, and cooking demonstrations, enhance knowledge and cultural appreciation through hands-on participation. Esthetic elements such as mountain landscapes, cool air, and agricultural scenery provide strong sensory and emotional pleasure. Escapism emerges through homestays, nature-based activities, and rural immersion, allowing tourists to disconnect from urban routines. Together, these experiential dimensions contribute to strong emotional connections and strengthen the village's potential as a memorable and competitive tourism destination.