Founding Editors
Kim-Shyan Fam
Victoria University of Wellington, New Zealand
Zhilin Yang
City University of Hong Kong
Editor-in-Chiefs
Hiram Ting
Sarawak Research Society & Asia Pacific University of Technology & Innovation, Malaysia
Xinyue Zhou
Zhejiang University, China
Managing Editor
Lenny Yusrini
Universitas Asa Indonesia, Indonesia
Associate Editors
Anak Agung Gde Satia Utama
Universitas Airlangga, Indonesia
Jiankun Gong
University of Malaya, Malaysia
Shaohan Alan Cai
Carleton University, Canada
Tat-Huei Cham
UCSI University, Malaysia
Yunchuan Frank Liu
University of Illinois, USA
Assistant Editors
Cherry D. Abeleda
Batangas State University, Philippines
Le Thu Uyen
Vietnam National University, Vietnam
Liew Sien Leong
Universiti Putra Malaysia, Malaysia
Pichsinee Soonsap
King Mongkut’s Institute of Technology Ladkrabang, Thailand
Editorial Advisory Board
Charles Wang
New Haven University, USA
John Dawson
University of Stirling, UK
Kara Chan
Hong Kong Baptist University, Hong Kong
László Józsa
Szechenyi Istvan University, Hungary
Leslie de Chernatony
University of Birmingham, UK
Michael Hyman
New Mexico State University, USA
Michael Polonsky
Deakin University, Australia
Nuttawuth Muenjohn
RMIT, Australia
Russell Belk
York University, Canada
Susan Hart
University of Strathclyde, UK
Zuohao Hu
Tsinghua University, China
Editorial Review Board
Alex Cheing
Briercrest College, Canada
Boo Ho Voon
Universiti Teknologi MARA Sarawak, Malaysia
Cheb Hoeurn
Paragon International University, Cambodia
Cheung Man Lai
The Hang Seng University of Hong Kong, Hong Kong
David Waller
University of Technology Sydney, Australia
Dilip Mutum
Monash University Malaysia
Henry Chung
Massey University, New Zealand
Henry Ho
Ferris State University, United States
Imelda Gisip
Universiti Teknologi MARA, Malaysia
Jacky Cheah Jun Hwa
Universiti Putra Malaysia, Malaysia
Jean Paolo G. Lacap
City College of Angeles, Philippines
Karen Pei-Sze Tan
Middle Tennessee State University, USA
Lenis Aislinn C. Separa
University of Auckland, New Zealand
Li-Hsin Chen
National Kaohsiung University of Hospitality and Tourism, Taiwan
Mageswari Kunasegaran
Universiti Putra Malaysia, Malaysia
Mehdi Taghipoorreyneh
University of Mazandaran, Iran
Mohamad-Noor Salehhuddin Sharipudin
Universiti Putra Malaysia, Malaysia
Muhammad Ashoer
Muslim University of Indonesia, Indonesia
Mumtaz Ali Memon
National University of Sciences & Technology, Pakistan
Palanisamy Ganesan
VIT University, India
Park Thaicon
Griffith University, Australia
Rodney Lim Thiam Hock
Swinburne University of Technology, Malaysia
Seung-Yoon Rhee
College of Business Administration, Hongik University, South Korea
Shaohan Alan Cai
Carleton University, Canada
Soni Sharma
Sharda University Agra, India
Soo Fen Fam
Universiti Teknikal Malaysia Melaka, Malaysia
Sudiyanti Sudiyanti
Universitas Gadjah Mada, Indonesia
Tan Kim Lim
James Cook University Singapore
Vuong Le Hong
Van Hien University, Vietnam
Widya Paramita
Gadjah Mada University, Indonesia